Preparation

PREPARATİON

TRADEMARK REGISTRATION

The most critical move when you enter the Chinese market

China’s tradermark law follows a first-to-record framework and accordingly doesn’t perceive worldwide tradermarks in case they are not enlisted in Mainland China.

What's the significance here?

In Europe, your IP rights are ensured if you can demonstrate that you made the substance of the tradermark (the picture, the word or the same); BUT in China, your IP rights are possibly secured in case you were the first to document tradermark enlistment.

It generally requires 12-year and a half before your IP rights are completely secured, so you should record an application somewhere around A FEW MONTHS prior to conversing with anybody on the lookout or getting your product to a display China.

When documenting an application with APGlobal, we will:
  • Perform fundamental tradermark search
  • Analyze your products and benefits and recognize applicable grouping
  • Provide an ideal, business-driven answer for your IP security
  • Closely screen the cycle and submit convenient updates

We work with China’s driving IP Protection Agency and can likewise counsel on Trademark Appeals, Copyrights, Patents and the alike

CUSTOMS COMPLIANCE

Essential when intending to import food, beauty care products or synthetic compounds

Imported food varieties, beauty care products and synthetics need to consent to China’s public guidelines which frequently vary altogether from Western norms

What's the significance here?

For example, any food items might have up to 15 fixings, and relying upon the extent and determination of the fixings, the item will fall into a specific food classification.

For instance, an item with similar determinations could be arranged as ‘chocolate with bread roll pieces’ in the West and named as ‘chocolate’ yet fall under the ‘bread roll’ classification in China and be marked as ‘treat.’ Moreover, a few fixings probably won’t be consistent in the chosen class, and a few words on the bundling will not be permitted by China’s publicizing laws.

Sounds confusing?

That’s because it is confusing.

Mistaken naming can cause genuine, unsalvageable harm at customs. Regardless of whether your shipment is cleared through traditions on the off chance that somebody sees the rebellious name later on, they could document a claim and gather remuneration up to 20.000 EUR.

At the point when APGlobal chips away at Customs Compliance with you, we will:
  • Conduct pre-statistical surveying by dissecting item fixings and choosing a fitting public norm
  • Propose expected changes to item plan
  • Review your bundling and recognize any expected misalignments with China’s publicizing laws
  • Design a Chinese agreeable mark for imported items
  • Provide Customs freedom and review ideas

We join forces with China’s driving administrative warning firm, and can likewise counsel on natural food certificate, gaining import grants for new food fixings and etc.

VIRTUAL OFFICE

When you want to impress your partners by demonstrating your commitment to China.

We offer you a location in the Shanghai downtown area where you can hold gatherings when visiting China and a neighborhood landline, which you can use on your business card and email marks

What's the significance here?

At the point when you need to sell your items and administrations in China, you need to demonstrate that you will be prepared to perform required variations and that you are equipped for giving your accomplices business backing to fostering the China market.

The Chinese like to work with organizations with some neighborhood presence. For the initial not many years it isn’t important to enlist an auxiliary, yet having a virtual office and a Chinese landline for correspondence can assist you with standing apart from your rivals.

At the point when you approach APglobal about building your neighborhood presence in China, Apglobal will:
  • Offer you an office address in the Shanghai downtown area, which will assist you with building a top notch picture for your colleagues
  • Set up a China based landline, which is moved to your unfamiliar telephone
  • Provide a correspondence address and a gathering space for conferences
  • We can likewise go to gatherings and address your organization in China to help your business extension

We give custom fitted, savvy answers for your business needs. We can likewise offer you low maintenance China based right hand or assist you with setting up your auxiliary in Shanghai.

B2B STRATEGY

COMPETITOR ANALYSIS

A fundamental stage to build up your extraordinary selling point

Frequently when you begin contemplating the China market, you don’t actually have the foggiest idea what the market is and how it functions. We assist you with understanding your chances by looking into the current rivalry.

What's the significance here?

Normally due to the distinction in size and brand mindfulness your market position in China will be profoundly unique contrasted with your local market, so you should begin without any preparation.

That implies you should assemble a totally new market section procedure that is reasonable for your business size and limit. That is the reason we center around custom-made and adjustable statistical surveying arrangements.

We can recognize your vital immediate and backhanded contenders and will disclose to you how you can bear outing on the lookout. The examination is led in Chinese and revealed in English. We will furnish you with week after week refreshes and circle back to your inquiries assuming any.

At the point when you work with APGlobal on a contender examination, APGlobal will:
  • Survey accessible Chinese industry reports and draw bits of knowledge
  • Perform research on online business channels and recognize the best-performing brands
  • Visit up to 10 disconnected channels and report on contenders’ presentation and estimating
  • Build 5 inside and out contextual analyses of fruitful market infiltration
  • Provide proposals on how your image can bear outing

We will begin by requesting that you round out a poll and evaluate your market possibility, then, at that point we will draft a statistical surveying diagram and appoint four multilingual individuals from our Market Research group to dissect openings and give top to bottom experiences.

EXPERT INTERVIEWS

Getting exhortation from market insiders

The business culture in China is very unique, however as a rule our customers see how unique it is just when it is past the point of no return. There are a great deal of business openings that local people know about, yet they are not equivalent to what you envision.

What's the significance here?

Frequently your colleague won’t talk about anything cash related until they trust you. There are numerous items going to the market each day, so the genuine undertakings are searching for brands that will work in China long haul.

We have an organization of confided in counselors, industry specialists and accomplices who we can connect with to examine your plan of action, market openings and business heading. Their experiences assist you with seeing how your item is seen in China.

On the other hand, on the off chance that you come ill-equipped and ignorant, it could take you years before you complete your expectation to absorb information which we can assist you with finishing in only half a month.

At the point when you contract APGlobal to perform master interviews for your business openings, APGlobal will:
  • Analyze your requirements and furnish you with possible informed authority profiles
  • Develop a poll tending to your business case
  • Conduct private meetings and sum up discoveries
  • Present discoveries and accumulate criticism
  • If required, we will circle back to the master about questions that arise

We normally converse with specialists who have been working in the particular business for 10-15 years. Regularly if the customer follows the master’s recommendation, we can even join forces with the recognized master for the underlying strides in China market entry.

LIST OF 10 IMPORTERS

We will give you a list of trusted, pre-screened colleagues

Our customers go to the displays in China looking for purchasers consistently, yet when they meet possible purchasers, they don’t actually have a clue how to qualify Chinese possibilities and leads. They are then left with many Chinese business cards and no expectation for any exchange.

So how does it work?

In the West we are accustomed to discovering data about a likely accomplice on Google. Do a fast screening without help from anyone else and find out with regards to a specific organization, however it isn’t generally similar to that in China.

To track down a reliable colleague in China you need to have an organization of trust. ApGlobal has fostered a data set of over 10.000 potential colleagues in China. We can examine your business opportunity and search out the best fit for your specific circumstance.

At the point when you contract ApGlobal to construct a rundown of colleagues for you, ApGlobal will:
  • Analyze your necessities and furnish you with otential accomplice profiles
  • Engage our organization and gather criticism
  • Create a custom fitted rundown of colleagues for your development in China
  • Provide you with point by point depictions and contact subtleties

We will associate you to your likely accomplices on WeChat and set up B2B gatherings. We will likewise furnish you with proposed correspondence focuses and circle back to commitment on a case by case basis.

B2B ENGAGEMENT

COMPANY PROFILE

We will make your China deals deck and show you how to utilize it
AP Sino Import dissected more than 500 Company Profiles from China and the West and assembled a one of a kind assistance, helping you quick forward your business interaction in China.
What is a Company Profile and how does it work?

The Company Profile (公司介) is a record comprised of ±25 slides, which is shared over WeChat with your B2B contacts or used to present yourself during B2B gatherings in China.

The Company Profile is basically identical to a site in the West, yet it is viewed as extremely private in China and must be actually conveyed starting with one leader then onto the next, after introductory individual contact.

After a B2B meeting the Company Profile might be imparted to the load up or the proprietor of the Chinese Company, rather than meeting minutes – so this is essentially the main way for you to ensure you have the effect you need.

There will likely be no subsequent email, or follow-up call; and you will be left pondering until the following gathering in case it merited your work. Be that as it may, whenever done right, the following gathering will bring you business.

At the point when you contract APGlobal to make your Company Profile for China, ApGlobal will:
  • Review existing data about your organization and your item
  • Provide you with a rundown of inquiries and possible heading for narrating
  • Work intimately with you to make the substance
  • Engage an in-house planner to finish the English adaptation for your endorsement
  • Translate the Company Profile to Chinese
We can likewise assist you with transferring the Company Profile on your organization’s WeChat account and distinguish the data that could be valuable to transfer on your organization’s site or Chinese Wikipedia page. Any all around the world accessible data in Chinese with regards to your organization will assist you with showing your obligation to the China market and will be valued by your B2B accomplices.

CHINESE NAMING

Your beginning in building a chinese brand character
While you can have an astonishing tradermark in your local market, frequently it doesn’t reverberate with Chinese buyers essentially in light of the fact that it isn’t Chinese.
So how does it work?

To hang out on the lookout and show responsibility, we recommend making a cutthroat Chinese name of your organization or brand before you draw in your colleagues. That promptly means that the China market is deliberately significant for your organization and separates you from the opposition.

You need to ensure you have the ideal effect you need, so it’s smarter to have a Chinese name made and reserved prior to moving toward likely purchasers

At the point when you contract APglobal to make a Chinese name for your image, APglobal will:
  • Analyze your necessities and give you otential accomplice profiles
  • Engage our organization and gather criticism
  • Create a custom fitted rundown of colleagues for your extension in China
  • Provide you with definite portrayals and contact subtleties
We can assist you with any interpretation or translation needs – we comprehend that the business challenges in China are past the language, however here is the place where we can begin.

ROAD TRIP

Custom-made and directed three sided B2B gatherings
In China WHO YOU ARE normally is equivalent to WHO YOU KNOW, or – with the end goal of conferences – who presents you as a dependable accomplice. Regardless of whether you have a strong B2B show, you will just have a single opportunity to establish a long term connection.
So how does it work?

APglobal has teamed up with numerous offices of trade, industry affiliations, colleges, research establishments, uncommon monetary advancement zones, and other administrative bodies for the beyond 6 years and has gained notoriety for carrying quality undertakings to China and quality items to Chinese purchasers.

We will draw in our organization to perceive what the blank areas in the market appear as though acceptable now, will distinguish the best-performing players and will zero in on imparting the benefits of the arising freedom to the accomplices who are capable and prepared for another culturally diverse association.

At the point when you contract APglobal to work with a Road Trip for you, APglobal will:
  • Identify possible accomplices and affirm the ideal accomplice profiles with you
  • Conduct control gatherings, giving you an outline and starting criticism
  • When affirmed, plan three sided gatherings
  • During the gathering, assist you with communicating your set up correspondence focuses precisely in Chinese
  • Develop a nitty gritty report with a diagram for subsequent stages and organization plausibility assessment

We normally prescribe to plan an excursion to China for B2B gatherings simultaneously as an industry show. Particularly intriguing are the shows further away from the Tier 1 urban communities (Shanghai, Guangzhou, Beijing).

We suggest having 5 gatherings during the principal excursion, in a perfect world reflecting distinctive market openings or item applications.

During the COVID-19 period when the lines are shut, we can assist you with holding mixture gatherings: we will visit your accomplices face to face, and you can go along with us on the web.

B2B SALES & MARKETİNG

BRAND AMBASSADOR & SALES

Your committed, bilingual salesperson in China
Some organizations recruit a full-time China salesperson and before long discover that it is similarly as difficult to deal with a China agent distantly for what it’s worth to speak with Chinese B2B accomplices.
So how would you be able to respond?

By re-appropriating your B2B deals the executives and brand portrayal needs to APGlobal, you will have a multi-social group working for you on your image advancement in China. We will appoint one individual to be your vital contact for Chinese B2B accomplices, yet the entire group will add to correspondence and business the board consistently.

This is the most proficient and savvy answer for the initial not many years in the China market, before you’re prepared to set up your own office.

At the point when you contract Apglobal to chip away at addressing your image in China, ApGlobal will:
  • Hold a preparation to comprehend your requirements and assumptions
  • Build a month to month movement design and affirm with you
  • Will connect with B2B leads and arrange your agreements
  • Hold B2B and B2C item introductions
  • Attend industry occasions
  • Provide you every other week writes about B2B commitment and proposed follow-up activities

We can likewise assist you with other impromptu help. Contingent upon your business development, visit stockrooms, go to shows, hold preparing or examine conveyances. We additionally have insight in production network the board and QC.

Particularly during the COVID-19 pandemic , proceed with up close and personal connections in China, as nearby players are fostering their quality and shopper dedication. On the off chance that you have any inquiries, kindly connect!

WECHAT B2B MARKETING

Building your advanced B2B notoriety in China
While in the West organizations use sites, in China most organizations decide to transfer all pertinent business data to their WeChat organization account. 80% of new contacts on WeChat come from business commitment, and it is presently turning into the favored web search tool for business needs. So in case you’re not on WeChat, it is clear you don’t know China that well.
So what can WeChat help your company achieve?

Any advertising commitment ought to be firmly connected to your business goals. With your initial phase in China your target will be to have an enduring first effect, and convey your image’s uniqueness and justification behind presence with no mistakes in interpretation. Besides, as WeChat is the essential specialized device, utilizing your organization’s record will assist you with associating with your colleagues and convey data about your items, group or accomplishments.

We will investigate what your rivals are doing and discover a way for you to stick out and draw in with your likely clients.

At the point when you contract APglobal to deal with addressing your image in China, APglobal will:
  • Register your WeChat Official Account
  • Provide you with a 6-month WeChat procedure
  • Publish WeChat articles 4 times each month
  • Engage up to 50 WeChat B2B gatherings, permitting you to reach up to 2000 intrigued business agents
  • Report month to month – including possible leads, subjective business criticism and promoting KPIs
WeChat B2B showcasing is the initial step to fabricate your B2B image notoriety, however as a rule it isn’t sufficient. We can likewise assist you with changing your site, dispatch a Zhihu or Weibo account and draw in with your B2B network intently by means of advanced channels.

CHINA BRAND LAUNCH

Present your items to your B2B accomplices by facilitating a noteworthy occasion
Meeting somebody in person once can make a deep rooted memory. We assist you with making a long lasting memory for your colleagues.
How do we do it?
We plan correspondence focuses that line up with your business heading, and assemble an outwardly animating, socially adjusted B2B commitment opportunity up close and personal. Your accomplices need to find out with regards to your item, yet in addition comprehend that you will assist them with whatever requirements might emerge. A disconnected occasion can assist you with working with better connections and construct nearer associations.
At the point when you contract APGlobal for your China image dispatch, APGlobal will:
  • Curate an invitee rundown of nearby industry forces to be reckoned with and government delegates
  • Provide on location translators and work with B2B collaborations
  • Prepare required correspondence materials for the brand: visual plans, pamphlets, banners, gift parcels, and so on
  • Introduce your business thought in an outwardly persuading design
  • Present you with input and ideas for future turn of events
We can give required PR the executives administrations and welcome nearby media channels to go to the occasion, have interviews with the press and industry-centered stages.