PREPARATİON
TRADEMARK REGISTRATION
The most critical move when you enter the Chinese market
China’s tradermark law follows a first-to-record framework and accordingly doesn’t perceive worldwide tradermarks in case they are not enlisted in Mainland China.
What's the significance here?
In Europe, your IP rights are ensured if you can demonstrate that you made the substance of the tradermark (the picture, the word or the same); BUT in China, your IP rights are possibly secured in case you were the first to document tradermark enlistment.
It generally requires 12-year and a half before your IP rights are completely secured, so you should record an application somewhere around A FEW MONTHS prior to conversing with anybody on the lookout or getting your product to a display China.
When documenting an application with APGlobal, we will:
- Perform fundamental tradermark search
- Analyze your products and benefits and recognize applicable grouping
- Provide an ideal, business-driven answer for your IP security
- Closely screen the cycle and submit convenient updates
We work with China’s driving IP Protection Agency and can likewise counsel on Trademark Appeals, Copyrights, Patents and the alike
CUSTOMS COMPLIANCE
Essential when intending to import food, beauty care products or synthetic compounds
Imported food varieties, beauty care products and synthetics need to consent to China’s public guidelines which frequently vary altogether from Western norms
What's the significance here?
For example, any food items might have up to 15 fixings, and relying upon the extent and determination of the fixings, the item will fall into a specific food classification.
For instance, an item with similar determinations could be arranged as ‘chocolate with bread roll pieces’ in the West and named as ‘chocolate’ yet fall under the ‘bread roll’ classification in China and be marked as ‘treat.’ Moreover, a few fixings probably won’t be consistent in the chosen class, and a few words on the bundling will not be permitted by China’s publicizing laws.
Sounds confusing?
That’s because it is confusing.
Mistaken naming can cause genuine, unsalvageable harm at customs. Regardless of whether your shipment is cleared through traditions on the off chance that somebody sees the rebellious name later on, they could document a claim and gather remuneration up to 20.000 EUR.
At the point when APGlobal chips away at Customs Compliance with you, we will:
- Conduct pre-statistical surveying by dissecting item fixings and choosing a fitting public norm
- Propose expected changes to item plan
- Review your bundling and recognize any expected misalignments with China’s publicizing laws
- Design a Chinese agreeable mark for imported items
- Provide Customs freedom and review ideas
We join forces with China’s driving administrative warning firm, and can likewise counsel on natural food certificate, gaining import grants for new food fixings and etc.
VIRTUAL OFFICE
When you want to impress your partners by demonstrating your commitment to China.
We offer you a location in the Shanghai downtown area where you can hold gatherings when visiting China and a neighborhood landline, which you can use on your business card and email marks
What's the significance here?
At the point when you need to sell your items and administrations in China, you need to demonstrate that you will be prepared to perform required variations and that you are equipped for giving your accomplices business backing to fostering the China market.
The Chinese like to work with organizations with some neighborhood presence. For the initial not many years it isn’t important to enlist an auxiliary, yet having a virtual office and a Chinese landline for correspondence can assist you with standing apart from your rivals.
At the point when you approach APglobal about building your neighborhood presence in China, Apglobal will:
- Offer you an office address in the Shanghai downtown area, which will assist you with building a top notch picture for your colleagues
- Set up a China based landline, which is moved to your unfamiliar telephone
- Provide a correspondence address and a gathering space for conferences
- We can likewise go to gatherings and address your organization in China to help your business extension
We give custom fitted, savvy answers for your business needs. We can likewise offer you low maintenance China based right hand or assist you with setting up your auxiliary in Shanghai.
B2B STRATEGY
COMPETITOR ANALYSIS
A fundamental stage to build up your extraordinary selling point
Frequently when you begin contemplating the China market, you don’t actually have the foggiest idea what the market is and how it functions. We assist you with understanding your chances by looking into the current rivalry.
What's the significance here?
Normally due to the distinction in size and brand mindfulness your market position in China will be profoundly unique contrasted with your local market, so you should begin without any preparation.
That implies you should assemble a totally new market section procedure that is reasonable for your business size and limit. That is the reason we center around custom-made and adjustable statistical surveying arrangements.
We can recognize your vital immediate and backhanded contenders and will disclose to you how you can bear outing on the lookout. The examination is led in Chinese and revealed in English. We will furnish you with week after week refreshes and circle back to your inquiries assuming any.
At the point when you work with APGlobal on a contender examination, APGlobal will:
- Survey accessible Chinese industry reports and draw bits of knowledge
- Perform research on online business channels and recognize the best-performing brands
- Visit up to 10 disconnected channels and report on contenders’ presentation and estimating
- Build 5 inside and out contextual analyses of fruitful market infiltration
- Provide proposals on how your image can bear outing
We will begin by requesting that you round out a poll and evaluate your market possibility, then, at that point we will draft a statistical surveying diagram and appoint four multilingual individuals from our Market Research group to dissect openings and give top to bottom experiences.
EXPERT INTERVIEWS
Getting exhortation from market insiders
The business culture in China is very unique, however as a rule our customers see how unique it is just when it is past the point of no return. There are a great deal of business openings that local people know about, yet they are not equivalent to what you envision.
What's the significance here?
Frequently your colleague won’t talk about anything cash related until they trust you. There are numerous items going to the market each day, so the genuine undertakings are searching for brands that will work in China long haul.
We have an organization of confided in counselors, industry specialists and accomplices who we can connect with to examine your plan of action, market openings and business heading. Their experiences assist you with seeing how your item is seen in China.
On the other hand, on the off chance that you come ill-equipped and ignorant, it could take you years before you complete your expectation to absorb information which we can assist you with finishing in only half a month.
At the point when you contract APGlobal to perform master interviews for your business openings, APGlobal will:
- Analyze your requirements and furnish you with possible informed authority profiles
- Develop a poll tending to your business case
- Conduct private meetings and sum up discoveries
- Present discoveries and accumulate criticism
- If required, we will circle back to the master about questions that arise
We normally converse with specialists who have been working in the particular business for 10-15 years. Regularly if the customer follows the master’s recommendation, we can even join forces with the recognized master for the underlying strides in China market entry.
LIST OF 10 IMPORTERS
We will give you a list of trusted, pre-screened colleagues
Our customers go to the displays in China looking for purchasers consistently, yet when they meet possible purchasers, they don’t actually have a clue how to qualify Chinese possibilities and leads. They are then left with many Chinese business cards and no expectation for any exchange.
So how does it work?
In the West we are accustomed to discovering data about a likely accomplice on Google. Do a fast screening without help from anyone else and find out with regards to a specific organization, however it isn’t generally similar to that in China.
To track down a reliable colleague in China you need to have an organization of trust. ApGlobal has fostered a data set of over 10.000 potential colleagues in China. We can examine your business opportunity and search out the best fit for your specific circumstance.
At the point when you contract ApGlobal to construct a rundown of colleagues for you, ApGlobal will:
- Analyze your necessities and furnish you with otential accomplice profiles
- Engage our organization and gather criticism
- Create a custom fitted rundown of colleagues for your development in China
- Provide you with point by point depictions and contact subtleties
We will associate you to your likely accomplices on WeChat and set up B2B gatherings. We will likewise furnish you with proposed correspondence focuses and circle back to commitment on a case by case basis.
B2B ENGAGEMENT
COMPANY PROFILE
We will make your China deals deck and show you how to utilize it
What is a Company Profile and how does it work?
The Company Profile (公司介) is a record comprised of ±25 slides, which is shared over WeChat with your B2B contacts or used to present yourself during B2B gatherings in China.
The Company Profile is basically identical to a site in the West, yet it is viewed as extremely private in China and must be actually conveyed starting with one leader then onto the next, after introductory individual contact.
After a B2B meeting the Company Profile might be imparted to the load up or the proprietor of the Chinese Company, rather than meeting minutes – so this is essentially the main way for you to ensure you have the effect you need.
There will likely be no subsequent email, or follow-up call; and you will be left pondering until the following gathering in case it merited your work. Be that as it may, whenever done right, the following gathering will bring you business.
At the point when you contract APGlobal to make your Company Profile for China, ApGlobal will:
- Review existing data about your organization and your item
- Provide you with a rundown of inquiries and possible heading for narrating
- Work intimately with you to make the substance
- Engage an in-house planner to finish the English adaptation for your endorsement
- Translate the Company Profile to Chinese
CHINESE NAMING
Your beginning in building a chinese brand character
So how does it work?
To hang out on the lookout and show responsibility, we recommend making a cutthroat Chinese name of your organization or brand before you draw in your colleagues. That promptly means that the China market is deliberately significant for your organization and separates you from the opposition.
You need to ensure you have the ideal effect you need, so it’s smarter to have a Chinese name made and reserved prior to moving toward likely purchasers
At the point when you contract APglobal to make a Chinese name for your image, APglobal will:
- Analyze your necessities and give you otential accomplice profiles
- Engage our organization and gather criticism
- Create a custom fitted rundown of colleagues for your extension in China
- Provide you with definite portrayals and contact subtleties
ROAD TRIP
Custom-made and directed three sided B2B gatherings
So how does it work?
APglobal has teamed up with numerous offices of trade, industry affiliations, colleges, research establishments, uncommon monetary advancement zones, and other administrative bodies for the beyond 6 years and has gained notoriety for carrying quality undertakings to China and quality items to Chinese purchasers.
We will draw in our organization to perceive what the blank areas in the market appear as though acceptable now, will distinguish the best-performing players and will zero in on imparting the benefits of the arising freedom to the accomplices who are capable and prepared for another culturally diverse association.
At the point when you contract APglobal to work with a Road Trip for you, APglobal will:
- Identify possible accomplices and affirm the ideal accomplice profiles with you
- Conduct control gatherings, giving you an outline and starting criticism
- When affirmed, plan three sided gatherings
- During the gathering, assist you with communicating your set up correspondence focuses precisely in Chinese
- Develop a nitty gritty report with a diagram for subsequent stages and organization plausibility assessment
We normally prescribe to plan an excursion to China for B2B gatherings simultaneously as an industry show. Particularly intriguing are the shows further away from the Tier 1 urban communities (Shanghai, Guangzhou, Beijing).
We suggest having 5 gatherings during the principal excursion, in a perfect world reflecting distinctive market openings or item applications.
During the COVID-19 period when the lines are shut, we can assist you with holding mixture gatherings: we will visit your accomplices face to face, and you can go along with us on the web.
B2B SALES & MARKETİNG
BRAND AMBASSADOR & SALES
Your committed, bilingual salesperson in China
So how would you be able to respond?
By re-appropriating your B2B deals the executives and brand portrayal needs to APGlobal, you will have a multi-social group working for you on your image advancement in China. We will appoint one individual to be your vital contact for Chinese B2B accomplices, yet the entire group will add to correspondence and business the board consistently.
This is the most proficient and savvy answer for the initial not many years in the China market, before you’re prepared to set up your own office.
At the point when you contract Apglobal to chip away at addressing your image in China, ApGlobal will:
- Hold a preparation to comprehend your requirements and assumptions
- Build a month to month movement design and affirm with you
- Will connect with B2B leads and arrange your agreements
- Hold B2B and B2C item introductions
- Attend industry occasions
- Provide you every other week writes about B2B commitment and proposed follow-up activities
We can likewise assist you with other impromptu help. Contingent upon your business development, visit stockrooms, go to shows, hold preparing or examine conveyances. We additionally have insight in production network the board and QC.
Particularly during the COVID-19 pandemic , proceed with up close and personal connections in China, as nearby players are fostering their quality and shopper dedication. On the off chance that you have any inquiries, kindly connect!
WECHAT B2B MARKETING
Building your advanced B2B notoriety in China
So what can WeChat help your company achieve?
Any advertising commitment ought to be firmly connected to your business goals. With your initial phase in China your target will be to have an enduring first effect, and convey your image’s uniqueness and justification behind presence with no mistakes in interpretation. Besides, as WeChat is the essential specialized device, utilizing your organization’s record will assist you with associating with your colleagues and convey data about your items, group or accomplishments.
We will investigate what your rivals are doing and discover a way for you to stick out and draw in with your likely clients.
At the point when you contract APglobal to deal with addressing your image in China, APglobal will:
- Register your WeChat Official Account
- Provide you with a 6-month WeChat procedure
- Publish WeChat articles 4 times each month
- Engage up to 50 WeChat B2B gatherings, permitting you to reach up to 2000 intrigued business agents
- Report month to month – including possible leads, subjective business criticism and promoting KPIs
CHINA BRAND LAUNCH
Present your items to your B2B accomplices by facilitating a noteworthy occasion
How do we do it?
At the point when you contract APGlobal for your China image dispatch, APGlobal will:
- Curate an invitee rundown of nearby industry forces to be reckoned with and government delegates
- Provide on location translators and work with B2B collaborations
- Prepare required correspondence materials for the brand: visual plans, pamphlets, banners, gift parcels, and so on
- Introduce your business thought in an outwardly persuading design
- Present you with input and ideas for future turn of events